Marketing Your Freelancing Business
Written by Cedric Solidon on June 23rd, 2009 at 11:35 PMMarketing deals with everything about selling your services. Whether you’re a freelance writer or graphic artist, you need to market your services in order to get clients.
So how do you sell your services? You can simply say that you are a writer or a graphic artist, but not a lot of people would care about that. After all, there are already a lot of other freelance writers and graphic artists out there. So you should tell them why they should choose you.
You must set yourself apart from other freelancers if you want to market your services effectively. You could do that by highlighting special skills that you have or your areas of expertise. If you’re a copywriter, for example, highlight your field of expertise. If you’re a graphic artist specializing on designing corporate logos, state that too.
But you can only say too much about what you can do. You should also show them what you could actually do. How? Build your portfolio. A portfolio is simply a collection of your best works to show to potential clients. Again, if you’re a graphic artist who’s doing logos, place in your portfolio some fantastic examples of logos you have designed.
If you’re just starting out as a freelancer, you might not have a significant body of work yet to put in your portfolio. If that’s the case, then you should create speculative (simply known as ‘spec’) pieces first. If you’re a copywriter, you can create a ‘spec’ brochure first to showcase how well you write brochures and how familiar you are with the concepts involved in writing brochures.
When you have an identity and a portfolio, you must now look for freelance jobs.
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