Copywriter Philippines – Cedric Solidon


How to Write With Personality (And What You Can Learn from Ozzy Osbourne About It)

Written by Cedric Solidon on October 22nd, 2008 at 1:01 AM

Writing with personality isn’t probably that important when it comes to some fields of writing such as academic writing. But if you’re blogging, writing for a magazine or writing a sales copy, you have to put a bit of personality in it. Otherwise, you’d be lulling your readers to sleep.

But it can be difficult to write with personality. Sometimes, you’re hell bent on getting the details of the piece straight that it ends up dry and lifeless. Other times, you feel that your style of writing isn’t the type that people like so you hold back and play it safe. So how do you write with personality? And how the hell does Ozzy Osbourne come into the picture?

Be Honest

On the internet, it is easy to pass yourself off as somebody you are not because nobody ever really sees you. But the truth of the matter is that people will easily see through you, even on the net. And if they find you’re fake, they will most likely stop visiting your blog or patronizing your works.

So don’t be afraid to be yourself. It’s no use trying to sound witty when you are not. Don’t be afraid to admit your mistakes from time to time. People will love you for it. Keep Be yourself. So don’t try sounding like somebody else just because you think it’s cool.

It’s the same reason why people love Ozzy Osbourne. He doesn’t really care if some people call him names which aren’t necessarily true anyway. He’s just being himself. A bit of PR could be the case here too, but again, people can easily detect fakery.

Know What Your Audience Likes

People love honest writers, but only if they can relate to a particular writer’s personality. So it also helps to know what your audience likes. Listen to them.

Alright, you don’t have to every single demand of your readers with your writing because you can’t really please everyone. But you should also learn what your audience thinks, what they want to read from your blog, etc. As I mentioned in a previous post, you should remember that you are writing for an audience. And learning how to read their pulse is key to making your writing successful.

So if you honestly think your writing is a bit boring, learn to make it more exciting. No, you don’t have to put tons of exclamation points at the end of every sentence. Nor do you have to sound asinine just to grab your readers’ attention. Just learn what they want and gear your writing towards it.

Back to Ozzy Osbourne. Sure, he’s associated with the band Black Sabbath which most people consider as the first heavy metal band. But when pursued his solo career after Sabbath, he didn’t confine himself to the sound of his former band. Rather, he kept himself up-to-date with the changing tastes of his fans.

That is why you can hear a bit of hair metal in his albums from the 80s to the early 90s. And his latest album has influences from industrial metal. But even with those changes in style and sound, he managed to still sound like well, Ozzy Osbourne. He still has his personality stamped onto whatever he does.

So if you’re wondering how you will draw the line between keeping your personality intact and pleasing the crowd, you’ll learn that the answer is not so cut and dried. But what you can do is to learn how to find the balance between keeping your audience AND yourself interested and happy.

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  1. 4 Responses to “How to Write With Personality (And What You Can Learn from Ozzy Osbourne About It)”

  2. By Judy Dunn on Oct 22, 2008

    Interesting post, Cedric. I wrote recently on this very topic.

    When you said that it’s easier to be somebody you are not on the web because no one ever sees you, it’s true. But for me, it’s almost more freeing because I can actually be who I am, because no -one ever sees me!

    I love your advice to remember that you are writing for an audience. I visualize one specific person and write to her. It’s that idea of wanting to attract the clients who are your fans, who think like you, rather than appealing to the “masses.”

    You made me think about things in different ways. I always like it when that happens.

    Thanks.

  3. By Cedric Solidon on Oct 23, 2008

    Hi Judy! I think you use your anonymity in a good way. But look at comments at YouTube and you’ll see how ugly it can get. :D

    As for visualizing a specific person when writing, I really think it helps. It’s the same reason why copywriters need to have at least a profile of their copy’s target market. It helps a lot in writing a really good copy.

    I’m glad you got something from it. Especially coming from a really experienced writer.

    Thanks for dropping by. :)

  4. By arelente2 on Oct 23, 2008

    Nice, analogy and stuff…. but a blog about blogging? You’ve got to be kidding me.

  5. By Cedric Solidon on Oct 23, 2008

    And a book about book-writing? Why the hell not? ;)

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